Privacy Policy

Last updated: January 27, 2026

1. Introduction

Rekordcloud B.V. ("Company," "we," "us," or "our"), a company registered in the Netherlands, operates the Playwise mobile application and website (collectively, the "Service"). This Privacy Policy explains how we collect, use, disclose, and safeguard your information when you use our Service.

By using the Service, you consent to the data practices described in this Privacy Policy. If you do not agree with the terms of this Privacy Policy, please do not access or use the Service.

2. Information We Collect

2.1 Information You Provide

We may collect the following information that you voluntarily provide:

• Account Information: Email address, password, and display name when you create an account
• Child Profiles: First names, birth dates, and interests of children you add to the app (used solely to personalize activity recommendations)
• Preferences: Activity preferences, favorites, and settings you configure
• Communications: Information you provide when contacting our support team
• Payment Information: Processed securely by Apple App Store or Google Play Store; we do not store payment card details

2.2 Information Collected Automatically

When you use the Service, we may automatically collect:

• Device Information: Device type, operating system, unique device identifiers
• Usage Data: Features used, activities viewed, time spent in the app
• Log Data: IP address, browser type, access times, pages viewed
• Location Data: Approximate location (with your consent) for the Nearby Places feature
• Crash Reports: Technical information to help us identify and fix issues

2.3 Information from Third Parties

We may receive information from:

• App Stores: Subscription status and purchase history from Apple or Google
• Analytics Providers: Aggregated usage statistics

3. How We Use Your Information

We use the information we collect to:

• Provide, maintain, and improve the Service
• Personalize activity recommendations based on children's ages and preferences
• Process subscriptions and transactions
• Send you service-related communications
• Respond to your comments, questions, and support requests
• Monitor and analyze usage patterns and trends
• Detect, prevent, and address technical issues and security threats
• Comply with legal obligations

4. Legal Basis for Processing (EEA/UK Users)

If you are in the European Economic Area or United Kingdom, our legal basis for processing your information includes:

• Contract Performance: Processing necessary to provide the Service you requested
• Legitimate Interests: Improving our Service, preventing fraud, ensuring security
• Consent: Where you have given specific consent (e.g., location data, marketing communications)
• Legal Obligation: Compliance with applicable laws and regulations

5. Information Sharing and Disclosure

We do not sell, trade, or rent your personal information. We may share information in the following circumstances:

5.1 Service Providers

We may share information with third-party vendors who perform services on our behalf, such as hosting, analytics, customer support, and payment processing. These providers are contractually obligated to protect your information and use it only for the purposes we specify.

5.2 Legal Requirements

We may disclose your information if required to do so by law or in response to valid requests by public authorities (e.g., court orders, government agencies).

5.3 Business Transfers

In the event of a merger, acquisition, or sale of all or a portion of our assets, your information may be transferred as part of that transaction. We will notify you of any such change and any choices you may have.

5.4 With Your Consent

We may share your information for other purposes with your explicit consent.

6. Data Retention

We retain your personal information for as long as your account is active or as needed to provide you with the Service. We may also retain and use your information to comply with legal obligations, resolve disputes, and enforce our agreements.

When you delete your account, we will delete or anonymize your personal information within 30 days, unless we are required to retain it for legal purposes.

7. Data Security

We implement appropriate technical and organizational measures to protect your personal information against unauthorized access, alteration, disclosure, or destruction. These measures include:

• Encryption of data in transit (TLS/SSL) and at rest
• Regular security assessments and penetration testing
• Access controls and authentication requirements
• Employee training on data protection

However, no method of transmission over the Internet or electronic storage is 100% secure. While we strive to protect your information, we cannot guarantee absolute security.

8. Children's Privacy

Playwise is designed for use by parents and caregivers, not directly by children. We do not knowingly collect personal information directly from children under the age of 13 (or applicable age in your jurisdiction).

The child profile information (names, ages, interests) that parents enter is used solely to personalize activity recommendations and is protected with the same security measures as all other personal data.

If we learn that we have collected personal information directly from a child without parental consent, we will take steps to delete that information promptly. If you believe we have collected information from a child, please contact us immediately.

9. Your Rights and Choices

9.1 Access and Portability

You have the right to request a copy of the personal information we hold about you in a structured, machine-readable format.

9.2 Correction

You may update or correct your account information at any time through the app settings.

9.3 Deletion

You may request deletion of your account and associated personal information. Some information may be retained for legal or legitimate business purposes.

9.4 Restriction and Objection

You may request that we restrict processing of your information or object to processing based on legitimate interests.

9.5 Withdraw Consent

Where processing is based on consent, you may withdraw your consent at any time without affecting the lawfulness of prior processing.

9.6 Marketing Communications

You may opt out of marketing communications by following the unsubscribe instructions in any email or adjusting your notification settings.

9.7 Location Data

You may disable location services through your device settings at any time. This may limit certain features like Nearby Places.

To exercise any of these rights, please contact us at privacy@playwise.kids. We will respond to your request within 30 days (or sooner if required by applicable law).

10. Cookies and Tracking Technologies

Our website may use cookies and similar tracking technologies to collect information and improve your experience. These include:

• Essential Cookies: Required for the website to function properly
• Analytics Cookies: Help us understand how visitors interact with our website
• Preference Cookies: Remember your settings and preferences

You can manage cookie preferences through your browser settings. Disabling cookies may affect certain website functionality.

11. International Data Transfers

Your information may be transferred to and processed in countries other than your country of residence, including the Netherlands where our servers are located. These countries may have different data protection laws than your country.

When we transfer personal information outside the EEA/UK, we ensure appropriate safeguards are in place, such as Standard Contractual Clauses approved by the European Commission.

12. Third-Party Links and Services

The Service may contain links to third-party websites or services that are not operated by us. We are not responsible for the privacy practices of these third parties. We encourage you to review their privacy policies before providing any personal information.

13. Changes to This Privacy Policy

We may update this Privacy Policy from time to time. We will notify you of any material changes by updating the "Last updated" date at the top of this policy and, where appropriate, providing additional notice (such as an in-app notification or email).

Your continued use of the Service after any changes constitutes your acceptance of the updated Privacy Policy.

14. Data Protection Officer

For privacy-related inquiries or concerns, you may contact our Data Protection Officer at:

Email: dpo@playwise.kids

15. Supervisory Authority

If you are located in the EEA or UK and believe we have not adequately addressed your privacy concerns, you have the right to lodge a complaint with your local data protection supervisory authority. In the Netherlands, this is the Autoriteit Persoonsgegevens (Dutch Data Protection Authority).

16. Contact Us

If you have any questions about this Privacy Policy or our data practices, please contact us at:

Rekordcloud B.V.
Email: privacy@playwise.kids